Mira Murati, the former chief technology officer of OpenAI, has launched a new artificial intelligence startup, Thinking Machines Lab, in a move that intensifies the battle for talent in the rapidly evolving AI industry.

The startup has already attracted about 30 researchers and engineers from competitors such as OpenAI, Meta, and Mistral, according to a report from Reuters. Notably, two-thirds of the team consists of former OpenAI employees.

Thinking Machines Lab describes its mission as bridging the gap between AI advancements and public understanding. “Despite their potential, these systems remain difficult for people to customize to their specific needs and values,” the company states on its website. “To bridge the gaps, we’re building Thinking Machines Lab to make AI systems more widely understood, customizable, and generally capable.”

Among those joining Murati are Barret Zoph, an AI researcher who left OpenAI with her in September, and John Schulman, an OpenAI co-founder who moved to Anthropic in August to focus on AI safety. More OpenAI employees are expected to follow, according to Reuters.

A War for AI Talent

The launch of Thinking Machines Lab underscores the increasing competition in the generative AI sector, where top talent is in high demand. Industry analysts expect the trend to continue as companies seek innovative AI solutions and cost-effective models.

“Executives and senior technology leaders from major pioneering companies setting up their own ventures is not uncommon in the industry,” said Sharath Srinivasamurthy, associate vice president of research at IDC. “Also, in the highly dynamic world of AI, talent retention is challenging, and companies should have contingency plans in place to address these kinds of developments.”

For OpenAI, the departures pose challenges in maintaining employee confidence and industry dominance. However, ongoing investments, backing from Microsoft, and projects such as Project Stargate continue to reinforce its position as a key player in AI.

“Those who were not aligned with Sam Altman’s (and investors’) vision for OpenAI have left, making the company free of internal politics, power struggles, and other distractions that could slow its progress,” said Neil Shah, partner and co-founder at Counterpoint Research. “In that sense, last year’s exodus may have been a blessing in disguise for OpenAI.”

Challenges Ahead for Thinking Machines Lab

Developing cutting-edge AI models requires significant infrastructure and a highly skilled research team, making it a long-term endeavor. Unlike companies such as DeepSeek, which aims to compete with OpenAI and other generative AI leaders in the near future, Thinking Machines Lab appears to be adopting a more gradual approach.

“While current systems excel at programming and mathematics, we’re building AI that can adapt to the full spectrum of human expertise and enable a broader spectrum of applications,” Thinking Machines Lab notes on its website.

Still, the startup faces hurdles in a crowded AI market, particularly in AI alignment research—a complex field with long-term implications, said Charlie Dai, vice president and principal analyst at Forrester.

“By leveraging its niche focus, emphasizing ethical AI, and building strategic partnerships, the lab can carve out a unique position and capitalize on the growing importance of AI alignment,” Dai said. “Success will depend on its ability to balance long-term research goals with practical, commercially viable applications.”

Another challenge is the inherent limitations of large foundation models in serving everyday users. “The goal of AI alignment with human values is good in theory, but difficult to quantify or qualify as a discrete advantage,” said Hyoun Park, CEO and chief analyst at Amalgam Insights. “In theory, the ability to better align AI to human values could create a better user experience that is more aligned to both help people solve problems or to solve problems in a more human fashion.”

Murati joined OpenAI in June 2018, leading the development of ChatGPT and frequently appearing alongside CEO Sam Altman as the firm’s public face.

Her abrupt resignation was one of a string of high-profile exits from the company as it underwent governance structure changes.

Prior to OpenAI, she worked at augmented reality startup Leap Motion and at Tesla.

By Faustine Ngila

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